Applying lean methodology to improve customer acquisition management in B2B SaaS startups in the Go-To-Market phase

Author:
Nguyen, Truong

Year:
2020

Language:
en

University:
Aalto University

Link:
View pdf on university website

Keywords:
lean startup, customer acquisition, customer, startups, customer development, case study, lean, lean methodology, lean customer, startup, customers, saas startups, study, company, acquisition management

InnoEnergy EDU program:
Not part of the InnoEnergy EDU program